SoFAST launch BabyFirst™ FAST channel on Samsung TV Plus India.
BabyFirst™, the leading educational and learning TV channel for babies, toddlers, and parents, trusted SoFAST to create its FAST channel.
BabyFirst™ has a brand-new FAST channel with an exceptional range of award-winning videos and songs designed for learning. It is now available instantly on any Samsung TV Plus in India.
Thanks to SoFAST, the channel will be available to view for free on Samsung’s FAST service and launches in the territory for the first time.
Yanaï Arfi – CEO of SoFAST: «We believe this partnership with BabyFirst™ and Samsung TV Plus India is an excellent opportunity to bring this leading early learning channel to a broader audience.”
Guy Oranim – CEO of First Media: «we are very excited to expand the reach of BabyFirst™ to such a strategic market as India with its sheer size and strong commitment of parents to their kids’ education. We couldn’t have asked for better partners for this initiative than Samsung and SoFAST.”
BabyFirst™is the leading baby-focused TV network and digital media company dedicated to delivering quality educational content to young children and their parents. Working closely with an extensive network of renowned authorities in early childhood education and psychology, BabyFirst™is a trusted, age-appropriate TV network, website, and mobile app network. BabyFirst ‘s content is available in more than 60 million homes in the U.S. via basic packages on DIRECTV, Dish Network, Comcast, Time Warner Cable, and AT&T U-verse. www.babyfirsttv.com
SoFAST is a content aggregator that creates and distributes FAST channels for its Clients (FAST stands for Free Advertising-supported Streaming Television). SoFAST provides cloud-based solutions to CTV (Connected TV) and OTT (Over The Top) platforms worldwide. SoFAST currently has over 380 FAST channels and 80,000 hours of video (news, sports, movies, music, lifestyle, travel, kids, food, etc.). SoFAST clients are Producers, Catalog owners, Rights holders, Content owners, Broadcasters, YouTubers, or Program distributors. SoFAST allows them to monetize their content. SoFAST creates their FAST channels and opens the way to a new source of revenue by placing these channels on different terminals around the world: CTV and OTT. In 18 months, SoFAST has deployed many channels worldwide thanks to its risk-free business model for its FAST channel partners: no costs, only revenues! www.sofast.tv