SOFAST and RYFF

SOFAST and RYFF forge strategic alliance to bring in-scene advertising to global network

Ryff, the pioneer of in-scene advertising (ISA) and virtual product placement (VPP), announced a new partnership with SoFast at MIPcom today. Leveraging Ryff's innovative Spheera platform, SoFast can now deliver nonintrusive, contextually relevant, brand-safe placements across all its 700 channels on 170 global streaming platforms, including premium movies, sports, news, lifestyle, kids, and more, from FAST, AVOD and SVOD.

"At SoFast, we're committed to delivering high-quality, free content to a global audience, and this venture with Ryff takes that vision to the next level. With their In-Scene Advertising technology, we're offering brands an unparalleled opportunity to engage viewers naturally and non-intrusively," stated Yanai Arfi, CEO of SoFast. "Monetization is crucial to the success of any FAST channel, and Ryff's technology is a highly versatile way of generating sustainable revenue that benefits both content owners and advertisers. We're looking forward to getting started."

SoFast's global distribution and hybrid approach ensures maximum visibility for advertisers, allowing for targeted placements across both free, ad-supported TV and subscription models. This creates a customized advertising experience, reaching viewers in diverse regions and languages and across multiple demographics.

"We see tremendous potential with SoFast to elevate how brands connect with audiences through premium content," said Mar Duermeijer, Chief Content Officer for Ryff. "Pairing our VPP technology with SoFast's channels and platforms will enhance viewer experiences and provide seamless, high-visibility opportunities for advertisers, benefiting both brands and audiences."

In an era where 66% of streaming viewers skip ads whenever possible, Ryff and SoFast provide a global solution that integrates targeted brand placements directly into content.