On top of creating your FAST channels from scratch, SoFAST will also manage the ad insertion in order to make the best of it. SoFAST used an end to end solution in the regard, including an ad insertion service (SSAI) that selects relevant metadata from your content based on each platforms in order to maximize the sale of ads.
SoFAST works with a wide range of auctioneers, carefully selected among the best buyers (SSP), locally and internationally according to territories and languages and according to your content. SoFAST’s inventory scale allows it to participate in several advertising campaigns of the biggest brands.
– FAST channels and AVOD content.
– Negotiation of best CPMs with SSPs/DSPs according to the theme.
– Competition between different programmatic advertising agencies.
– Choice of IAB categories of ads best suited to your content.